EA sports has finally decided that they want to cut out the middle man and bring to life a chain of retail stores this fall. This past year they have been launching several different things in order to increase profit. For years they have provided great games and online services, however, they believe they can reach even more consumers with this offline move where they can actually be more apart of the sales.
The question is, will EA keep their games stocked in other stores or will they pull all of their games off the shelf to decrease competition for themselves. We should be hearing more about these stores and how everything is going to play out. Sounds like an awesome thing EA is doing!
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